NASCAR Cup Series champion Joey Logano partners
with The Good Feet Store, talks training strategy

The Good Feet Store, which manufactures and retails premium, custom-fit arch supports, entered into a multi-year endorsement agreement with Logano.

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You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech ecosystem. The Athlete’s Voice series highlights the athletes leading the way and the projects and products they’re putting their influence behind.

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Joey Logano is the reigning NASCAR champion, having claimed his second Cup Series crown in 2022 after also doing so in 2018. Driving the No. 22 Team Penske Ford Mustang, he sits in third place in the 2023 season with a win at Atlanta Motor Speedway and a second-place finish in the Daytona 500.

A racing prodigy who holds numerous records as the youngest to win various titles and races, Logano, now 32, was the 2009 Cup Rookie of the Year. He was first featured nationally by Sports Illustrated as a 17-year-old in its 2007 Where Will They Be? section that seeks to project future stars.

In advance of April’s Physical Wellness Month, Logano has partnered with The Good Feet Store, which manufactures and retails premium, custom-fit arch supports. He spoke exclusively with Sports Business Journal about his new multi-year partnership and his training program.

On why he partnered with The Good Feet Store . . .

As I learned about what Good Feet is and what their arch supports are all about, I actually went to one of their stores as a customer to see what it was like. To me, before you endorse something, you’ve got to understand what it is, and it’s got to be authentic, right? You’ve got to fully buy into what they’re selling before you really move forward with this.

I walked in just as a customer when we were in Indy last year, and they treated me very nicely, respectful. [It was] very educational about arch supports and what it’s all about. I never really had any issues with my feet, particularly, but as I’ve been racing for a long time, my back starts to hurt and those type of things. You learn that a lot of it is tied to your feet and particularly your arches. I started wearing their arch supports, and it’s funny, how you didn’t think you needed them, but now that I wear them, I’m 100% used to them — and now I need them.

It’s really helped with my performance and the balance changes is one thing — my back does feel better, which is great — but what I’ve noticed really, which to me is a big piece, is a performance gain. As a competitive athlete, you look for any competitive advantage you can possibly find. And to me this is one of the best kept secrets.

On how often he wears them . . .

I’ve got them in my shoes right now as I’m driving up the highway. I switch them from shoe to shoe, to be honest with you. They have three different arch supports, depending on what your activity is that day and what you’re needing. There’s a ton of different [variations of the three main products] that make sure it fits your needs and depending on what your daily activities are and where there’s any pain is. They’re able to fit it to you, really custom, to get it right. I wear them when I train. I wear them in my everyday shoes and when I go to work.

Coming from somebody that didn’t realize how important arch supports really were, I would challenge people to at least explore the option a little bit. Everything is kind of tied together through your feet when you think of it. There’s definitely fixes for other parts of your body that hurt, that can be fixed or helped by arch support. So don’t discredit that piece of it and understand there’s a real science in making sure things fit right.

On his training priorities . . .

It’s hard to pinpoint one thing. As a racecar driver, your heart rate is elevated for an extended amount of time, so cardio becomes a very important thing. Heat conditioning is another piece and then mental focus. Those are three major things that you’ve got to be able to do: strenuous conditions with an elevated heart rate for three-plus hours. So trying to train in those conditions is important.

The other thing I probably left out most is mobility, and that might be the number one thing. Especially as I’m getting more seasoned in my career, staying flexible and active and moving and doing more mobility exercises, as your body gets beat up in a race car year after year — that stuff has become more and more important. My workouts have changed a fair amount here recently as you want to be able to feel fresher when you get to the racetrack and feel 100% recovered.

On specific muscle groups he works on . . .

My hips and hamstrings are ridiculously tight, so I work a lot on mobility from that standpoint. That helps my back a lot. The best training is being in the race car, right? We don’t get to be in the race car that much anymore so, being realistic, [drive] as much as you can, but the mobility piece is big.

And obviously, upper body strength is still important. You’re sawing on the wheel plenty, so shoulder strength is a big deal. Surprisingly, these days, with the seats that we run now, they’re so supportive that your core doesn’t get used a whole bunch in the race car. It doesn’t mean I don’t work it out because I need to, but the seats are so supportive now from your shoulders down to your hips through your legs to your seat, your head. Everything is very tied together and tight in there. Everything’s so strapped in that you don’t really use your abs anymore.

On the Next Gen Car . . .

The Next Gen definitely has changed it. The ride quality is much harsher in that car. So your body goes feels every bump more, so a rougher ride. So you have that piece, and it’s a fair amount warmer in that race car as well. It’s just kind of taking those things to the next level. I say the car is harder on the body than the old one was, whether it’s from everyday driving in general or crashes — the impacts seem to be a little bit harder.

The more fit you are and the more you’re thinking about every piece of your body, the quicker your recovery is because you’re going to wreck. It happens. You’re going to get caught up in something at some point during the year, and if you can physically be in better shape, your recovery is quicker because we have to race next week. It’s the first thing I do every morning when I wake up: first thing I do is think about physical fitness. And then I go to go to work and think about race cars the rest of the day. I sit in meetings too much, that’s what I do [laughs].

On recovery . . .

To me, it’s just movement. I simplify it. Everyone’s got these scientific ways of doing things — and they may be right — but to me, I rehydrate. That’s one thing. And then my Monday morning routine is just trying to get back to where I was. So that’s really the main mobility day, and then I go more into the strength training piece of it mid-week. I know that there’s a lot of different things people do as far as [supplements] and all this type of stuff. I haven’t gotten into that stuff yet. I never really felt like I needed that. I feel fresh still the next morning, most of the time. Sleep would be nice, but I don’t really have that in my household anymore. Too many kids to have sleep [laughs].

On whether he tracks sleep . . .

I have monitored it some. I don’t really like monitoring my sleep that much because I feel like it gets in your head before the race even starts. If something tells me I’m tired, then I’m probably going to be tired. I’d rather just mind over matter on that one.

On preparing tactically for a race . . .

I do use SMT data a lot. I rely on that as much as anybody, probably. Physical notes from previous races. I’d say I’m very educated with the race car and knowing where we’re at and why we’re there, as far as setup and changes that we want to make. I’m involved in every one of those decisions. So from that piece of it, I feel like that’s what works for me and my race team.

Everybody does things differently, depending on their race team and what they need from their driver or what their driver is capable of giving them. At this point in my career, sim stuff, whether it’s iRacing or just the simulators in general, I don’t see a huge benefit in. I don’t I don’t really rely much on that. I think for younger drivers, there’s a pretty good gain for them, but when you’re coming to the racetrack for the 40th time or whatever, you kind of know where things are at and you don’t want to spin yourself out by something that feels different in the simulator. Stuff like [the new LA Clash last year], it helps. And road courses.