Rockwell WatchesWOODS CROSS, UT (October 10th, 2014) — Rockwell Watches is pleased to welcome NASCAR Sprint Cup Series driver Joey Logano to its team of athletes. Logano, one of NASCAR’s brightest stars, is already a seven-year veteran at only 24 years of age with multiple victories under his belt. Logano holds the distinction as the youngest race winner, youngest pole winner and youngest Rookie of the Year in NASCAR’s top level, the Sprint Cup Series. Logano is enjoying his best season to date, with five wins, 14 top-5s, 19 top-10s and over 900 laps led in the first 30 races of 2014.

“We are very selective in the athletes we work with,” said the founder of Rockwell Watches Rich Egget. “We partner with those winning at the highest level both professionally and personally, and Joey exhibits these traits every day. He is truly a class act, and we appreciate his generosity to charity and to his community. We look forward to seeing Joey in the winner’s circle for many years to come.”

Logano Rockwell WatchesWhenever Logano isn’t wearing a firesuit and gloves, he’s a fashion conscious guy. Rockwell Watches was founded in 2007 with the goal of establishing a grassroots brand centered on a proactive and experiential lifestyle. Rockwell has accomplished that and more in only seven years, with a customer base that identifies with the brand and the culture around it. Rockwell has built its brand identity through sponsorships of premier athletes in extreme sports, and Logano will be the first NASCAR driver amongst their team of athletes.

“I’m thrilled to become a part of the Rockwell Team”, said Logano. “I’ve always been a big fan of their watches and they really fit my style. I’m excited to work on designing my own watch with Rockwell, and even more excited to get it on my wrist.”

Logano currently leads the NASCAR Sprint Cup Series point standings and is the first driver to secure a spot in the Eliminator Round under the new Sprint Cup Championship playoff system. The next stop on the race schedule is in NASCAR’s backyard this Saturday night, racing under the lights at Charlotte Motor Speedway.

About Rockwell: Rockwell Watches has always focused on extreme sports, from motorsports to skiing and snowboarding. Rockwell prides itself on their varied and stylish line of time pieces that can be seen on the wrists of professional athletes across the world.

For more information, visit http://www.rockwellwatches.com