Pulsar announced the partnership with Joey Logano – as the first “Life. In Real Time.” brand ambassador in early 2016. Pulsar is a division of Seiko Watch Corporation, headquartered in Tokyo, Japan. The United States division of Pulsar is managed by Seiko Corporation of America, based in Mahwah, New Jersey.

Time is the common denominator for Joey and the Pulsar brand, as it’s essential in the world of racing and determining time. Joey’s favorite Pulsar watch is the Solar PZ5033 model in the “On the go Collection.” Purchase Here.

Recently Pulsar created a fun and engaging campaign through the Solar Speedracer game. The marketing drive allows contestants who beat Joey’s time the chance to win an all-inclusive 2017 race package, where they’ll get to meet Logano. Check out the digital spot below.