HUNTERSVILLE, N.C. (FEB. 6, 2018) – NASCAR driver Joey Logano announced today a national partnership extension with Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone®. Logano’s firesuit and helmet visor will now include the Planet Fitness logo for the duration of the 2018 NASCAR Cup Series season and debut at the upcoming Daytona 500 on February 18. Previously, in 2015, Logano partnered with a number of Planet Fitness franchise groups to support grand openings host in-club appearances, employee events, and more.

Planet Fitness has revolutionized the fitness industry with extremely low prices and offers a variety of benefits including a hassle-free environment called the Judgement Free Zone®, state-of-the-art cardio and strength equipment, fully equipped locker rooms, flat screen televisions, free small group fitness instruction by a certified trainer through the PE@PF ® program, and much more.

“We are thrilled to partner with Joey Logano as Planet Fitness continues to grow and attract new members,” said Chris Rondeau, chief executive officer of Planet Fitness. “Logano’s sportsmanship and dedication to the anti-bullying movement is inspiring and we look forward to the 2018 race season and cheering on Logano throughout the Cup Series.”

“It’s a true honor to expand my relationship with Planet Fitness,” said Logano. “I’m very excited to represent the brand on and off at the race track this season. We have a lot of shared visions and given how important health and fitness is to my lifestyle, the relationship with Planet Fitness couldn’t feel more aligned. It’s going to be a fun year having them by my side throughout the race season.”

The 27-year-old NASCAR veteran from Middletown, Conn. has proven to be an elite driver and an integral element to the future of the sport. In his career, Logano has produced 18 Cup Series wins, 28 Xfinity Series victories, one Truck Series win and won the 2015 Daytona 500. Logano holds the distinction as the youngest race winner, youngest pole winner and youngest Rookie of the Year in the NASCAR Cup Series.

For more information or to join online, please visit or follow Planet Fitness on Facebook ( and Instagram (

About Joey Logano Racing
Joey Logano Racing is the management company of NASCAR driver and 2015 Daytona 500 Champion, Joey Logano. Joey Logano Racing headquarters also houses the Joey Logano Foundation, which helps those in need of a second chance. To learn more about Joey Logano, his foundation or inquire about business opportunities, please visit:

About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2017, Planet Fitness had approximately 10.5 million members and 1,432 stores in 49 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.


Planet Fitness
Becky Zirlen
Public Relations Manager
[email protected]