pulsar-joeyMAHWAH, N.J. (Feb., 18, 2016) – Pulsar, a division of Seiko Watch Corporation, is proud to announce the partnership of NASCAR driver, Joey Logano – as the first “Life. In Real Time.” brand ambassador.

An eight-year NASCAR veteran, the 25-year-old from Middletown, Conn. has proven to be an elite racer and the future of the sport. In racing where seconds determine a win or a loss, Logano has placed his name on a short list of drivers to win in each of NASCAR’s top-three national touring series. Throughout the course of his career, Logano has produced 14 NASCAR Sprint Cup Series (NSCS) wins, 25 NASCAR Xfinity Series (NXS) victories. Logano has also earned distinctions as the youngest NSCS race winner, pole winner and Rookie of the Year.

In 2015 Logano won his first Daytona 500 while also earning career-bests in wins (6), poles (6), top-fives (22), top-10s (28) and laps led (1431). Logano has more NSCS wins (11) than any other driver over the past two seasons.

“In support of our Solar collection, we are pleased to welcome Joey Logano to the Pulsar family as a brand ambassador,” says Susumu Kawanishi, President and CEO of Seiko Corporation of America. “Mr. Logano shows a fresh and commendable passion for strength and determination to perform at an elite level that embodies the Pulsar outlook. We look forward to supporting him through his continued success.”

Logano’s 2015 on track success was not just limited to the NSCS, he also secured four NXS wins, Phoenix, Talladega, Watkins Glen and Bristol, where he became the first driver to lead all 300 laps – the most laps ever led in a single NXS race.

“Pulsar’s modern and active styles make transitioning from the track to everyday life seamless which keeps me on time in today’s fast paced world,” said Logano. “The new high-performance solar collection encompasses a very sleek and sporty look which is virtually maintenance free. I am honored to become the face of the Pulsar team. It’s all about Life. In Real Time.”

Pulsar is a division of Seiko Watch Corporation, headquartered in Tokyo, Japan. The United States division of Pulsar is managed by Seiko Corporation of America, based in Mahwah, New Jersey.